So, there I was at the Dominick's supermarket in Park Ridge, Illinois, the morning's experience of choking down a too-big multiple vitamin fresh in my mind -- when what should I see, but fruit-gummie supplements for adults!
I have to admit that I wasn't looking for these One A Day VitaCraves.
Just to show you how consumers can be thoroughly indoctrinated by "branding" -- and I hate the overuse of this word, by the way -- the first thought that came to my mind as I wheeled my cart through the health and beauty section was that surely there would still be a Geritol liquid product that would do the trick.
I couldn't find any Geritol, nor any Centrum liquid, for that matter. But I did see some of these One A Day VitaCraves ... which I bought.
VitaCraves are pretty good. They're not as satisfying as real candy, since the product does have an extremely subtle medicinal taste. But VitaCraves aren't bad -- and I liked them enough to eat four of the things in one sitting.
Weird that Geritol had such name recognition for me. Frankly, all the time I was growing up, I never thought it was anything other than a tonic for old folks.
It's too bad they don't make Hadacol anymore. Now that was sure a good time in a bottle!